Design Researcher

Freelance 01/2024 - Present day

• Leading end-to-end design research, from uncovering research needs to executing tailored research studies. Selecting the most effective methodologies and tools to ensure meaningful, high-value findings.

• Designing intuitive, user-centric digital experiences, leveraging research insights to create wireframes, prototypes, and high-fidelity designs that improve interaction, usability and engagement.

• Collaborating closely with multidisciplinary teams to define and meet research objectives. To ensure a seamless user experience of the product that aligns with business goals.

Design Researcher

Sutherland Labs 04/2022 - 11/2023

• Delivered on 16 projects, both internally and externally for user, customer and employee experiences. Designed and conducted research across a wide range of research methods.

• Produced high-quality research deliverables, such as insight reports, video highlights, journey maps and personas to vividly convey research findings.

• Collaborated with stakeholders to grasp the overarching business strategy guiding the solution, utilising content, brand, and design to craft an optimal user experience.

• Engaged in client meetings and co-creation workshops to capture business needs and delve into challenges related to user experience.

• Worked closely with a diverse team, contributing to every phase of the design process. From early problem definition and design research through to implementation.

User Experience Researcher (Contract)

Gradfuel 10/2022 - 03/2021

• Led multiple high priority projects in parallel, for example, identifying new business opportunities, conducting user research, and supporting the logistics of the recruitment process.

• Collaborated with different teams to identify, review, and solve problems.

• Launched surveys to identify the common pain points users experience with the existing website and app.

• Designed and conducted usability studies, using semi-structured interviews and focus groups.