Diary Study
Music Streaming Platform
Canada | 24 Participants | Diary Study | Interviews
Research Goals
The client was exploring new features to facilitate making meaningful connections between listeners.
Rather than pivoting to become another social media platform. The client was motivated to create a new experience for users to share music and inspire one another.
Project Context
Another researcher and I ran the diary study.
24 participants (6 friendship pairs and 12 individuals) between 18-35 years old.
2 x 30 minute follow-up interviews were conducted with 12 participants to further evaluate.
Research Objectives
Research Process
Canada | 24 Participants | 6 Pairs | 12 Solo | 14 Days
All participants took part in the 14 activities, whilst only 12 participants were interviewed.
Diary Activities
14 Activities | 24 Participants | Mixed Media
To capture how the participants engaged with the existing platform and their experience using the prototype. We assigned participants activities daily.
In total participants took part in 14 activities, using a mixed media approach.
Activities ranged from recording videos, storyboards, surveys, crazy 8 sketches, voice memos and written entries.
2 Rounds | 12 Participants | 30 Minutes
Round 1:
We explored the participants' experience using the features within the prototype. As well as, the participants desire for the future state of the platform in terms of sharing music and connecting with peers.
Round 2
We used this round to gain deeper insight into how the participants were discovering and sharing music. Their opinions on the difference between social media and being social online, as well as their experience using the prototypes.
Interviews
Analysis
The analysis process consisted of thematic analysis. Whereby activities and transcripts were closely examined to identify common themes and patterns.
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Once the data has been coded the themes are then reviewed to explore potential ideas for recommended solutions.
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Using Miro an affinity map was created to assist with organising the data and recommendations.
An insights report was then presented to the client, accompanied by a highlight reel to bring the insights to life.
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Insights
Here are a few of the insights that were presented to the client in the report.
Engagement and Feedback
Participants liked seeing songs they did not know their friends would listen to.
However, participants wanted to provide feedback to their friends within the app.
Reflections & Challenges
The main challenge to hand was ensuring the participants stayed engaged. As they had to complete an activity everyday for 2 weeks. We ensured the activities were interesting and varied quite a bit day to day.
In the end we had a 100% completion rate with each participant and pair completing all of the activities.